Zola Baby

A new app for baby registries

Within 6 months, design and launch an MVP for a new app and pre-login web experience.

Background

Zola, a wedding planning and registry startup, launched its new product for baby registries, Zola Baby in September 2023.

Timeline

6 months to concept, design, and launch the MVP starting in March 2023. Full experience on iOS, with a pre-login and shop experience on web.

Role

Casey Bradford and I co-owned the product design of Zola Baby. We collaborated for most features and phases of design. Part of a small, ad hoc tech team.

Skills

End-to-end MVP launch, strategy, rapid iteration and prototyping, competitor analysis, close collaboration with product and tech.

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